After four years of exploring the coast on solid ground, we hopped aboard La Cruz, Spanish for βThe Cross,β and viewed Wrightsville Beach from a Norman Cross Trimaran that EJ, Marisa, and Kevin (the pug) are lucky to call home.
Our two-hour private cruise was luxuriously relaxing, and an idyllic escape from our usual routineβit felt like an afternoon staycation. While I could gush about our experience aboard La Cruz, our hostβs story is even more extraordinary: We sat down with Marissa to hear all about how she and EJ started their new journey.
Just as the sweltering summer heat begins to become unbearable on Wilmingtonβs Riverwalk, a cool refreshing treat lies steps ahead in the old J.W. Brooks Wholesale Grocerβs store. GelaRto gelateria recently opened on Water Street in Wilmingtonβs historic district then COVID-19 paused their grand debut. But even a global pandemic couldnβt keep this Insta-worthy ice cream from drawing a crowd.
Your companyβs online presence has never been more important. With ever-adjusting regulations to accommodate COVID-19 guidelines to keep customers safe, they turn to Google, your website and your social pages to learn the latest. Weβre sharing four secrets to snazz up your copywriting skills to increase sales.
With one billion monthly users and 81% of users turning to Instagram to help research products and services, thereβs no doubt the platform should have a place in your marketing strategy. Check out seven ways to use Instagram efficiently to market your business.
We know a lot of small business owners need to bootstrap the basics - and marketing probably isnβt your first priority. When hiring a full in-house team is out of the question, but thereβs another way to improve your results. Here are 6 signs itβs time to outsource your marketing.
While social media and digital marketing are here to stay, an in-person experience can be just as, if not more memorable. Did you know that 41% of marketers believe live events are the most critical marketing channel? Hereβs why personal interaction will always overpower a digital presence.
No matter where your audience may be in the marketing lifecycle for your business, a call to action (CTA), should be included each step of the way. But, not all calls to action are created equal. Thatβs why weβve laid the groundwork for a successful CTA for your business. Here are 5 Dos and Donβts of an Effective Call to Action.
When we like something, we talk about it. Itβs human nature. And, consumersβa whopping 83%, in factβtrust referrals from people they know. That is why referral marketing is so critical. Here are five tips to bolster your referral marketing program.
Heading south on Market Street from Porterβs Neck towards downtown Wilmington you often find yourself tightly gripping the wheel and cursing under your breath as other drivers rush passed you on their morning commute. But if you take a right just past Bayshore Drive into Casa Blanca Coffee Roasters, youβll find yourself in a caffeinated oasis with delectable dining treats.
Email marketing proves to be one of the top ROIs year-after-year. If youβre not utilizing this powerful tool to grow your business, now is the time to start! Check out these six tips to focus on when designing email campaigns.
If women drive 70-80% of ALL consumer purchasing decisions, how are you positioning your brand? Here are 4 marketing strategies to keep in mind when trying to appeal to women consumers.
How many times have you googled a local service and come across incomplete business hours, bad phone numbers, or inactive websites? As a customer, itβs a frustrating first-encounter when youβre ready to buy. As a business owner, itβs probably not on the top of your mind. Google Business is not only free, but itβs your first impression to new clients who are looking in your market.
You are likely to spend more time and money on pointless marketing pursuits if you donβt know who you should be selling to. Every marketing pitch needs to be assessed by your buying personas. Here are three ways that buyer personas save your spending.
For every good idea, there are copycats. While at the moment you may feel frustrated, bamboozled, or just flat out annoyed we want to assure you that yes you- the original- got it right. The competition copying your idea is your validation. Here are five tips to keep your ace in the hole and overcome copycat syndrome:
With 86% of US Consumers expecting companies to act on social and environment issues, itβs good to show how your business is involved in philanthropic activity. So, how is your business doing its part to give back to your community?
Here are seven simple ways you can improve your business and make an impact in your community not only in end-of year giving, but the entire year.
With e-commerce projected to make up 17% of all US retail sales by 2022, you wonβt want to miss out on this opportunity to capture new customers. So how do you translate your social media presence into sales? Here are five ways to increase your online sales through social media. ο»Ώ
Your marketing strategy is your blueprint to reach consumers and turn them into customers. By finding new ways to improve the customer experience, you will ultimately increase your bottom line. Regardless of whether you are a mom and pop shop, service-based B2B Company, or a locally-owned retailer, these seven marketing practices can be applied to your business now.
The landscape of downtown Wilmington is evolving. If you visited Wilmington six years ago, you would have found vacant lots where Wilmingtonβs new and most exciting development is happening. North Cape Fear River is the newest downtown development for Wilmington residents to appreciate the marine lifestyle in the Historic District.
Your company website is a billboard, a brochure, a customer representative, and a sales representative all in one. Itβs a marketing must-have that can help or hinder your business. So how can you easily pinpoint where to make improvements to your site? Get into the mind of your visitors. What do they really think of your site?
Eaters research two areas before deciding on a dining destination, reviews and the menu. A menu is much more than words on a paper, it can convey many things: personality, level of care put into each dish, and the type of experience you aim to deliver to your guests. Transform your guestβs experience with these simple design ideas for your next menu.
