How Buyer Personas Can Save Your Spending

How Buyer Personas Can Save Your Spending

You are likely to spend more time and money on pointless marketing pursuits if you don’t know who you should be selling to.  Every marketing pitch needs to be assessed by your buying personas. Here are three ways that buyer personas save your spending.

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Five Ways to Boost Online Sales With Social Media

Five Ways to Boost Online Sales With Social Media

With e-commerce projected to make up 17% of all US retail sales by 2022, you won’t want to miss out on this opportunity to capture new customers.  So how do you translate your social media presence into sales? Here are five ways to increase your online sales through social media. 

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7 Mistakes To Avoid on Social Media

7 Mistakes To Avoid on Social Media

Social media is one of the most effective ways to communicate directly with your potential customers. Ace your social media strategy and it will become one of the most valuable resources in your marketing toolbox.  Avoid making these simple mistakes to increase your brand awareness and perception to the public.

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