Does social media feel like a struggle?
you're tired of stagnant social growth and need a boost in brand awareness
💤
you're tired of stagnant social growth and need a boost in brand awareness 💤
your calendar is oddly empty and it seems like you're being overlooked
🫗
your calendar is oddly empty and it seems like you're being overlooked 🫗
you want professional photography and videography but don't have the time or budget for a luxury photographer
📸
you want professional photography and videography but don't have the time or budget for a luxury photographer 📸
you're looking for ways to build brand loyalty with your ideal guests outside of OTAs
🏆
you're looking for ways to build brand loyalty with your ideal guests outside of OTAs 🏆
we know it’s overwhelming.
here’s how influencer marketing can break through the chaos.
What if we told you there was a way to...
partner with the right influencer so you can reach a highly targeted audience, build trust with potential guests, and generate measurable ROI - FAST!
Influencer marketing for hotels & STRs
Stand Out in a Saturated Market Today.
It can be difficult in the digital age we live in to keep track of the latest trends and harness them to present your brand in a cohesive and authentic way. It seems the target is constantly moving, but utilizing influencers to showcase your brand to reach a wider audience and attract more bookings can help you move toward that coveted bullseye.
Our Self-paced Influencer Marketing eCourse Will Show You How To…
CREATE BRAND VISIBILITY & AWARENESS:
research influencers based on geographic location, gastronomy tourism, travel interests, and the health and wellness markets
identify the most important social channels for your ideal guest market
clearly meet the needs of your ideal guest by connecting with their deepest desires when looking to stay in your area.
BUILD CREDIBILITY THROUGH AUTHENTICITY:
thoughtfully select an influencer to partner with (and recognize red flags of risky partnership)
ask the right questions to interested influencers, and outline the marketing collateral and brand requirements for a SUCCESSFUL partnership
politely decline opportunities that don’t align with your venue
INCREASE YOUR MARKETING OPPORTUNITIES:
understand the value and impact of each social media platform and identify where your ideal guests are searching.
identify the most important social media analytics to benchmark and monitor before and after your influencer’s stay
effectively pair a micro-marketing campaign with your influencer’s stay to increase your bookings
plan your first influencer marketing partnership.
Influencer Marketing is the most cost-effective way to quickly reach your next guests & boost your brand awareness.
What are you waiting for?
the course break down
Modules
<h2><em>MODULE 1: Getting Started</em></h2>
Understanding the ins & outs of influencer marketing, identifying your ideal guest & audience so you can select the perfect partner for your property.
<h2><em>MODULE 2: The Partnership</em></h2
Let's identify your goals, select your key social platforms and ask your influencer the right questions so you can craft a mutual agreement - and the most exciting part - plan their stay.
<h2><em>MODULE 3: Planning Your Influencer Marketing Campaign</em></h2>
Let's benchmark your data to monitor ROI and provide your influencer with ample ideas to generate stellar marketing content. Plus we'll share ways to engage new leads and help you decide to offer a giveaway or discount during their stay.
<h2><em>MODULE 4: The Launch</em></h2>
Know the numbers and what they mean for your brand impact - plus a few helpful tips to help you decide to create a long-term partnership with your new influencer bestie or travel down different roads.
<h2><em>MODULE 5: From An Influencer & Vacation Rental Owner</em></h2>
The most successful partnerships are the ones that are mutually beneficial - so we've asked influencer, Ana of the Bucklist Latina and owner Monique of the Vermont A-Frame to weigh in and share what they find most valuable in a partnership.
Plus Receive
Your Resource Guide
Your personal 20-page resource guide with emails, questionnaires, and contract templates to set your influencer marketing strategy up for success.
sample contract agreements to prevent you from getting burned
10 questions you should ask every influencer before agreeing to a partnership
an influencer partnership application you can place on your website.
sample emails for you to easily implement a partnership, run a giveaway, or discount
two customizable templates for you to share your vision and brand requirements and more!
Get An Inside Look Of The Course
With courtney ross, founder and CMO of sawgrass marketing
Stand out in a saturated market & skyrocket brand awareness
by teaming up with the right influencer.
See the immediate brand impact.
$16.4 billion
In 2022, the value of the influencer marketing industry alone
56%
of consumers purchase something after seeing an influencer use or recommend it
Utilizing influencers is not just a marketing tool, but a strategic relationship you can develop over time to achieve your desired marketing objectives.
Influencer Marketing for Hotels & Vacation Rentals E-Course
BRING MORE BOOKINGS TO YOUR PROPERTY
In a single day, our influencer partnerships have seen 2000% growth in followers and $5,000 in booking revenue.
Pay In Full
$849
Save $51
Start learning immediately at a discounted rate
3 Monthly Payments
$300
3 simple monthly payments
Start learning immediately with easy monthly payments
Let's Look At The Math
Your Course Investment: $849
—————
The average monthly cost of hiring a social media agency $2500/mo
The average cost of hiring a luxury real estate photographer $1200
Estimated hours saved researching social platforms & creating outreach emails, applications & agreements - 22 hrs
Estimated hours saved creating social benchmarks and reports to monitor ROI - 8 hrs
total time saved 30+ hours
total marketing value saved $3700+
meet your instructor
Courtney Ross
FOUNDER & CEO of Sawgrass Marketing
Owner of The Palmetto Place on Bald Head Island, North Carolina
CEO of Sawgrass Marketing Agency 15+ years of marketing experience
Increased visibility & profitability for luxury properties through influencer marketing by 300%
Do You Have Some Questions?
Let's answer them
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Absolutely! Influencer marketing is a great way to boost your property brand awareness with your ideal guest.
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Yes. This course helps you apply social media strategies and implement tactics to your property’s existing social presence. If you haven’t made business social profiles, get started on Facebook, Instagram, and Pinterest, then jump back into our course!
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Unfortunately, since this is a digital course, you receive instant access to all content. There will be no refunds available.
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Yes! There is one single payment option and a three payment option to choose from.
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Yes! Once you purchase this course, it includes lifetime access!
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All lessons are pre-recorded so you can go through the course at your own pace and rewatch whenever you need.
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No, this is a self paced course. However, if you run into any trouble with the material, please send us an email at info@sawgrassmktg.com.
