5 Dos and Don’ts of an Effective Call to Action

5 Dos and Don’ts of an Effective Call to Action

No matter where your audience may be in the marketing lifecycle for your business, a call to action (CTA), should be included each step of the way. But, not all calls to action are created equal. That’s why we’ve laid the groundwork for a successful CTA for your business. Here are 5 Dos and Don’ts of an Effective Call to Action.

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Sawgrass Spotlight: Casa Blanca Coffee Roasters

Sawgrass Spotlight: Casa Blanca Coffee Roasters

Heading south on Market Street from Porter’s Neck towards downtown Wilmington you often find yourself tightly gripping the wheel and cursing under your breath as other drivers rush passed you on their morning commute.  But if you take a right just past Bayshore Drive into Casa Blanca Coffee Roasters, you’ll find yourself in a caffeinated oasis with delectable dining treats.

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10 Signs that you Should Step off the Corporate Ladder

10 Signs that you Should Step off the Corporate Ladder

Have you considered quitting your full-time job to follow your true passion? Whether it’s photography, event planning, or starting your own restaurant, there are tell-tale signs that you’re ready to start your own business. Here are 10 signs that you’re ready to step off the corporate ladder and start your own business.

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Why Your Business Needs Google Business

Why Your Business Needs Google Business

How many times have you googled a local service and come across incomplete business hours, bad phone numbers, or inactive websites? As a customer, it’s a frustrating first-encounter when you’re ready to buy. As a business owner, it’s probably not on the top of your mind. Google Business is not only free, but it’s your first impression to new clients who are looking in your market.

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How Buyer Personas Can Save Your Spending

How Buyer Personas Can Save Your Spending

You are likely to spend more time and money on pointless marketing pursuits if you don’t know who you should be selling to.  Every marketing pitch needs to be assessed by your buying personas. Here are three ways that buyer personas save your spending.

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3 Tell-tale Signs your Staff are Busting your Bottom Line

3 Tell-tale Signs your Staff are Busting your Bottom Line

Without an impactful, positive customer service experience- your company will lose a loyal customer base, decrease referrals and recommendations, and your online brand reputation will suffer. Here are three ways to determine if your staff are busting your bottom line.

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Imitation Is A Form of Flattery. Five Tips to Overcome Competitor Copycats

Imitation Is A Form of Flattery. Five Tips to Overcome Competitor Copycats

For every good idea, there are copycats. While at the moment you may feel frustrated, bamboozled, or just flat out annoyed we want to assure you that yes you- the original- got it right. The competition copying your idea is your validation. Here are five tips to keep your ace in the hole and overcome copycat syndrome:

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How Giving Back Can Improve Business

 How Giving Back Can Improve Business

With 86% of US Consumers expecting companies to act on social and environment issues, it’s good to show how your business is involved in philanthropic activity.  So, how is your business doing its part to give back to your community? 

Here are seven simple ways you can improve your business and make an impact in your community not only in end-of year giving, but the entire year.

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Five Ways to Boost Online Sales With Social Media

Five Ways to Boost Online Sales With Social Media

With e-commerce projected to make up 17% of all US retail sales by 2022, you won’t want to miss out on this opportunity to capture new customers.  So how do you translate your social media presence into sales? Here are five ways to increase your online sales through social media. 

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Sawgrass Spotlight: Community over Catastrophe

Sawgrass Spotlight: Community over Catastrophe

Hurricane Florence dropped over 36 inches of rain in some locations, placed 759,013 people without power, caused an estimated $50 billion in damages and claimed 43 lives (USA Today). Rain poured for three days straight over eastern North Carolina causing historic flooding which prevented utility crews from restoring power for a week. Though soaked, exhausted and distraught- our community banded together before breaking down. These are just some of the stories from your neighbors and local businesses who went above and beyond to bring our coastal towns back to life.

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Seven Marketing Best Practices for Small-Business Owners

Seven Marketing Best Practices for Small-Business Owners

Your marketing strategy is your blueprint to reach consumers and turn them into customers. By finding new ways to improve the customer experience, you will ultimately increase your bottom line. Regardless of whether you are a mom and pop shop, service-based B2B Company, or a locally-owned retailer, these seven marketing practices can be applied to your business now.

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What Do Visitors Really Think of Your Website?

What Do Visitors Really Think of Your Website?

Your company website is a billboard, a brochure, a customer representative, and a sales representative all in one. It’s a marketing must-have that can help or hinder your business. So how can you easily pinpoint where to make improvements to your site? Get into the mind of your visitors. What do they really think of your site?

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How Your Menu Can Transform A Guest's Experience

How Your Menu Can Transform A Guest's Experience

Eaters research two areas before deciding on a dining destination, reviews and the menu. A menu is much more than words on a paper, it can convey many things: personality, level of care put into each dish, and the type of experience you aim to deliver to your guests. Transform your guest’s experience with these simple design ideas for your next menu.


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