This ingenious product, a universal cover for all beverages known to mankind, was started right here in Wilmington. We sat down with Freaker, Goeffrey Peterson to get the inside scoop on a company that is known for its unique artistic style, outlandish, over the top social media, and their ability to crowdfund successfully.Read More
SHARING BUSINESS KNOWLEDGE WITH THE WILMINGTON COMMUNITY JUST FEELS RIGHT. FIND THE LATEST MARKETING RESOURCES, TIPS, AND TRICKS HERE.
Almost a year after Hurricane Florence devastated our community, it seems as though history is repeating itself. As Dorian makes its way towards Wilmington, here are helpful tips and community resources to help us prepare your home and business for another hurricane.Read More
No matter where your audience may be in the marketing lifecycle for your business, a call to action (CTA), should be included each step of the way. But, not all calls to action are created equal. That’s why we’ve laid the groundwork for a successful CTA for your business. Here are 5 Dos and Don’ts of an Effective Call to Action.Read More
Heading south on Market Street from Porter’s Neck towards downtown Wilmington you often find yourself tightly gripping the wheel and cursing under your breath as other drivers rush passed you on their morning commute. But if you take a right just past Bayshore Drive into Casa Blanca Coffee Roasters, you’ll find yourself in a caffeinated oasis with delectable dining treats.Read More
Email marketing proves to be one of the top ROIs year-after-year. If you’re not utilizing this powerful tool to grow your business, now is the time to start! Check out these six tips to focus on when designing email campaigns.
Have you considered quitting your full-time job to follow your true passion? Whether it’s photography, event planning, or starting your own restaurant, there are tell-tale signs that you’re ready to start your own business. Here are 10 signs that you’re ready to step off the corporate ladder and start your own business.Read More
From topics like business management, finances, and marketing to psychology and building confidence, business owners can absorb a wealth of knowledge from books. We have compiled our reading recommendations for the Summer of 2019. Here are our top 5 books all business owners must read.Read More
How many times have you googled a local service and come across incomplete business hours, bad phone numbers, or inactive websites? As a customer, it’s a frustrating first-encounter when you’re ready to buy. As a business owner, it’s probably not on the top of your mind. Google Business is not only free, but it’s your first impression to new clients who are looking in your market.Read More
You are likely to spend more time and money on pointless marketing pursuits if you don’t know who you should be selling to. Every marketing pitch needs to be assessed by your buying personas. Here are three ways that buyer personas save your spending.Read More
Without an impactful, positive customer service experience- your company will lose a loyal customer base, decrease referrals and recommendations, and your online brand reputation will suffer. Here are three ways to determine if your staff are busting your bottom line.Read More
For every good idea, there are copycats. While at the moment you may feel frustrated, bamboozled, or just flat out annoyed we want to assure you that yes you- the original- got it right. The competition copying your idea is your validation. Here are five tips to keep your ace in the hole and overcome copycat syndrome:Read More
With 86% of US Consumers expecting companies to act on social and environment issues, it’s good to show how your business is involved in philanthropic activity. So, how is your business doing its part to give back to your community?
Here are seven simple ways you can improve your business and make an impact in your community not only in end-of year giving, but the entire year.Read More
Hurricane Florence dropped over 36 inches of rain in some locations, placed 759,013 people without power, caused an estimated $50 billion in damages and claimed 43 lives (USA Today). Rain poured for three days straight over eastern North Carolina causing historic flooding which prevented utility crews from restoring power for a week. Though soaked, exhausted and distraught- our community banded together before breaking down. These are just some of the stories from your neighbors and local businesses who went above and beyond to bring our coastal towns back to life.Read More
Your marketing strategy is your blueprint to reach consumers and turn them into customers. By finding new ways to improve the customer experience, you will ultimately increase your bottom line. Regardless of whether you are a mom and pop shop, service-based B2B Company, or a locally-owned retailer, these seven marketing practices can be applied to your business now.Read More
The landscape of downtown Wilmington is evolving. If you visited Wilmington six years ago, you would have found vacant lots where Wilmington’s new and most exciting development is happening. North Cape Fear River is the newest downtown development for Wilmington residents to appreciate the marine lifestyle in the Historic District.Read More
Your company website is a billboard, a brochure, a customer representative, and a sales representative all in one. It’s a marketing must-have that can help or hinder your business. So how can you easily pinpoint where to make improvements to your site? Get into the mind of your visitors. What do they really think of your site?Read More
Eaters research two areas before deciding on a dining destination, reviews and the menu. A menu is much more than words on a paper, it can convey many things: personality, level of care put into each dish, and the type of experience you aim to deliver to your guests. Transform your guest’s experience with these simple design ideas for your next menu.