5 Dos and Don’ts of an Effective Call to Action

5 Dos and Don’ts of an Effective Call to Action

No matter where your audience may be in the marketing lifecycle for your business, a call to action (CTA), should be included each step of the way. But, not all calls to action are created equal. That’s why we’ve laid the groundwork for a successful CTA for your business. Here are 5 Dos and Don’ts of an Effective Call to Action.

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Why Your Business Needs Google Business

Why Your Business Needs Google Business

How many times have you googled a local service and come across incomplete business hours, bad phone numbers, or inactive websites? As a customer, it’s a frustrating first-encounter when you’re ready to buy. As a business owner, it’s probably not on the top of your mind. Google Business is not only free, but it’s your first impression to new clients who are looking in your market.

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How Buyer Personas Can Save Your Spending

How Buyer Personas Can Save Your Spending

You are likely to spend more time and money on pointless marketing pursuits if you don’t know who you should be selling to.  Every marketing pitch needs to be assessed by your buying personas. Here are three ways that buyer personas save your spending.

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3 Tell-tale Signs your Staff are Busting your Bottom Line

3 Tell-tale Signs your Staff are Busting your Bottom Line

Without an impactful, positive customer service experience- your company will lose a loyal customer base, decrease referrals and recommendations, and your online brand reputation will suffer. Here are three ways to determine if your staff are busting your bottom line.

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Five Ways to Boost Online Sales With Social Media

Five Ways to Boost Online Sales With Social Media

With e-commerce projected to make up 17% of all US retail sales by 2022, you won’t want to miss out on this opportunity to capture new customers.  So how do you translate your social media presence into sales? Here are five ways to increase your online sales through social media. 

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7 Mistakes To Avoid on Social Media

7 Mistakes To Avoid on Social Media

Social media is one of the most effective ways to communicate directly with your potential customers. Ace your social media strategy and it will become one of the most valuable resources in your marketing toolbox.  Avoid making these simple mistakes to increase your brand awareness and perception to the public.

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Embrace the Impact of Online Reviews

Embrace the Impact of Online Reviews

When was the last time you Googled your business? Did you notice that 5-star rating on the right side? Are you happy with it? Your brand credibility depends on this simple stat. 90% of consumers read online reviews before visiting a business. Here’s how to embrace the power of online reviews and leverage them to your business’s advantage.

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