While social media and digital marketing are here to stay, an in-person experience can be just as, if not more memorable. Did you know that 41% of marketers believe live events are the most critical marketing channel? Here’s why personal interaction will always overpower a digital presence.
Read MoreNo matter where your audience may be in the marketing lifecycle for your business, a call to action (CTA), should be included each step of the way. But, not all calls to action are created equal. That’s why we’ve laid the groundwork for a successful CTA for your business. Here are 5 Dos and Don’ts of an Effective Call to Action.
Read MoreIf women drive 70-80% of ALL consumer purchasing decisions, how are you positioning your brand? Here are 4 marketing strategies to keep in mind when trying to appeal to women consumers.
Read MoreHow many times have you googled a local service and come across incomplete business hours, bad phone numbers, or inactive websites? As a customer, it’s a frustrating first-encounter when you’re ready to buy. As a business owner, it’s probably not on the top of your mind. Google Business is not only free, but it’s your first impression to new clients who are looking in your market.
Read MoreYou are likely to spend more time and money on pointless marketing pursuits if you don’t know who you should be selling to. Every marketing pitch needs to be assessed by your buying personas. Here are three ways that buyer personas save your spending.
Read MoreSocial media is one of the most effective ways to communicate directly with your potential customers. Ace your social media strategy and it will become one of the most valuable resources in your marketing toolbox. Avoid making these simple mistakes to increase your brand awareness and perception to the public.
Read MoreWhen was the last time you Googled your business? Did you notice that 5-star rating on the right side? Are you happy with it? Your brand credibility depends on this simple stat. 90% of consumers read online reviews before visiting a business. Here’s how to embrace the power of online reviews and leverage them to your business’s advantage.
Read More
