If women drive 70-80% of ALL consumer purchasing decisions, how are you positioning your brand? Here are 4 marketing strategies to keep in mind when trying to appeal to women consumers.Read More
SHARING BUSINESS KNOWLEDGE WITH THE WILMINGTON COMMUNITY JUST FEELS RIGHT. FIND THE LATEST MARKETING RESOURCES, TIPS, AND TRICKS HERE.
How many times have you googled a local service and come across incomplete business hours, bad phone numbers, or inactive websites? As a customer, it’s a frustrating first-encounter when you’re ready to buy. As a business owner, it’s probably not on the top of your mind. Google Business is not only free, but it’s your first impression to new clients who are looking in your market.Read More
You are likely to spend more time and money on pointless marketing pursuits if you don’t know who you should be selling to. Every marketing pitch needs to be assessed by your buying personas. Here are three ways that buyer personas save your spending.Read More
Without an impactful, positive customer service experience- your company will lose a loyal customer base, decrease referrals and recommendations, and your online brand reputation will suffer. Here are three ways to determine if your staff are busting your bottom line.Read More
Social media is one of the most effective ways to communicate directly with your potential customers. Ace your social media strategy and it will become one of the most valuable resources in your marketing toolbox. Avoid making these simple mistakes to increase your brand awareness and perception to the public.Read More
When was the last time you Googled your business? Did you notice that 5-star rating on the right side? Are you happy with it? Your brand credibility depends on this simple stat. 90% of consumers read online reviews before visiting a business. Here’s how to embrace the power of online reviews and leverage them to your business’s advantage.Read More