No matter where your audience may be in the marketing lifecycle for your business, a call to action (CTA), should be included each step of the way. But, not all calls to action are created equal. That’s why we’ve laid the groundwork for a successful CTA for your business. Here are 5 Dos and Don’ts of an Effective Call to Action.Read More
SHARING BUSINESS KNOWLEDGE WITH THE WILMINGTON COMMUNITY JUST FEELS RIGHT. FIND THE LATEST MARKETING RESOURCES, TIPS, AND TRICKS HERE.
From topics like business management, finances, and marketing to psychology and building confidence, business owners can absorb a wealth of knowledge from books. We have compiled our reading recommendations for the Summer of 2019. Here are our top 5 books all business owners must read.Read More
You are likely to spend more time and money on pointless marketing pursuits if you don’t know who you should be selling to. Every marketing pitch needs to be assessed by your buying personas. Here are three ways that buyer personas save your spending.Read More
Your marketing strategy is your blueprint to reach consumers and turn them into customers. By finding new ways to improve the customer experience, you will ultimately increase your bottom line. Regardless of whether you are a mom and pop shop, service-based B2B Company, or a locally-owned retailer, these seven marketing practices can be applied to your business now.Read More