How Buyer Personas Can Save Your Spending

How Buyer Personas Can Save Your Spending

You are likely to spend more time and money on pointless marketing pursuits if you don’t know who you should be selling to.  Every marketing pitch needs to be assessed by your buying personas. Here are three ways that buyer personas save your spending.

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Seven Marketing Best Practices for Small-Business Owners

Seven Marketing Best Practices for Small-Business Owners

Your marketing strategy is your blueprint to reach consumers and turn them into customers. By finding new ways to improve the customer experience, you will ultimately increase your bottom line. Regardless of whether you are a mom and pop shop, service-based B2B Company, or a locally-owned retailer, these seven marketing practices can be applied to your business now.

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