Creating A Luxury Spring-Getaway Experience
Spring is in full bloom and travel restrictions are finally being lifted in a lot of areas. We’ve come up with a quick list to make your guests feel safe traveling during the pandemic along with a few vacation experiences your guests can still partake in, no matter where they travel in the world.
How to Market for Spring
Spring is the perfect time to bring out your pastels, flowery fonts and colorful images. Try to keep your marketing messages bright and fun to appeal to your clients’ needs after an especially miserable winter spent in quarantine. Instead of simply telling your clients where they can go this spring, show them in pictures. Is there a local garden they can visit? What florals do you have on your property? Remember that a lot of people are looking for more tropical climates for their spring vacations, so showcase your warmer travel offerings.
How to Keep Guests Safe in a COVID-19 World
Remember that COVID-19 hasn’t disappeared, and most areas still have strict COVID-19 policies that must be followed. Remember to utilize:
Social Distancing Measures – Most states are still practicing the 6-feet rule, making sure guests are always remain spaced out.
Sanitizing – Provide hand sanitizer for your guests the moment they enter your property to ensure they’re observing proper hygiene practices.
Masks – Masks are required in most areas, but people are human, and many will forget their masks while traveling. Look to provide disposable masks by the entrance in case this happens.
Importance of a Solid Online Presence
With the online world, marketing your luxury property has changed from word-of-mouth and the occasional print ad to needing a strong online presence. We’ve found that guests are regularly checking not only our websites but also our social media pages and online reviews. Make sure that your website is up to date, easy to navigate and social media accounts are active and offer an incentive for clients to leave positive reviews or write a testimonial.
Tell a Story with Your Property
Guests are no longer interested in blindly shopping for a rental property, they want to know more about you and your past clients experience. Is there a special story behind the property’s name? Are there local activities nearby? What can they expect while visiting?
Tell your guests what first drew you to the property, your background and how your rental is better than the rest. Having positive and relatable testimonials on your rental page will tell a story of their experience and detail why they would choose your rental again. This is the key to intriguing new guests.
Ideas for Vacation Experiences
for Your Guests
Private Picnic Set Up on the Beach
Corvette Car Rental
Sunset Sailing Tour
Botanical Gardens
Walking Tours
Wine Tasting
Brewery Tours
Private Jet Rental or Helicopter Tour
Hot Air Balloon Ride
Start planning for your high season by testing out these spring marketing ideas and let us know which works best for your property! If you’d like a custom marketing plan, apply for your consultation today.
