Without an impactful, positive customer service experience- your company will lose a loyal customer base, decrease referrals and recommendations, and your online brand reputation will suffer. Here are three ways to determine if your staff are busting your bottom line.Read More
SHARING BUSINESS KNOWLEDGE WITH THE WILMINGTON COMMUNITY JUST FEELS RIGHT. FIND THE LATEST MARKETING RESOURCES, TIPS, AND TRICKS HERE.
Your marketing strategy is your blueprint to reach consumers and turn them into customers. By finding new ways to improve the customer experience, you will ultimately increase your bottom line. Regardless of whether you are a mom and pop shop, service-based B2B Company, or a locally-owned retailer, these seven marketing practices can be applied to your business now.Read More
Your company website is a billboard, a brochure, a customer representative, and a sales representative all in one. It’s a marketing must-have that can help or hinder your business. So how can you easily pinpoint where to make improvements to your site? Get into the mind of your visitors. What do they really think of your site?Read More
When was the last time you Googled your business? Did you notice that 5-star rating on the right side? Are you happy with it? Your brand credibility depends on this simple stat. 90% of consumers read online reviews before visiting a business. Here’s how to embrace the power of online reviews and leverage them to your business’s advantage.Read More
Did you know the fonts on your latest flyer, website, or restaurant’s menu affect the viewer’s perception of your company? Increase the effectiveness of your marketing materials with these 3 simple typography tips.Read More