Why Your Business Needs Google Business

Why Your Business Needs Google Business

How many times have you googled a local service and come across incomplete business hours, bad phone numbers, or inactive websites? As a customer, it’s a frustrating first-encounter when you’re ready to buy. As a business owner, it’s probably not on the top of your mind. Google Business is not only free, but it’s your first impression to new clients who are looking in your market.

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How Buyer Personas Can Save Your Spending

How Buyer Personas Can Save Your Spending

You are likely to spend more time and money on pointless marketing pursuits if you don’t know who you should be selling to.  Every marketing pitch needs to be assessed by your buying personas. Here are three ways that buyer personas save your spending.

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Seven Marketing Best Practices for Small-Business Owners

Seven Marketing Best Practices for Small-Business Owners

Your marketing strategy is your blueprint to reach consumers and turn them into customers. By finding new ways to improve the customer experience, you will ultimately increase your bottom line. Regardless of whether you are a mom and pop shop, service-based B2B Company, or a locally-owned retailer, these seven marketing practices can be applied to your business now.

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7 Mistakes To Avoid on Social Media

7 Mistakes To Avoid on Social Media

Social media is one of the most effective ways to communicate directly with your potential customers. Ace your social media strategy and it will become one of the most valuable resources in your marketing toolbox.  Avoid making these simple mistakes to increase your brand awareness and perception to the public.

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Embrace the Impact of Online Reviews

Embrace the Impact of Online Reviews

When was the last time you Googled your business? Did you notice that 5-star rating on the right side? Are you happy with it? Your brand credibility depends on this simple stat. 90% of consumers read online reviews before visiting a business. Here’s how to embrace the power of online reviews and leverage them to your business’s advantage.

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