5 Books All Business Owners Must Read

If you want to be successful in your business or life, pick up a book. Regardless of whether you’re a new business owner or a seasoned vet, reading books that are relevant to your livelihood—whether directly or indirectly related—will help elevate your game. In fact, reading for improvement is a trait of 85% of successful people, according to research.

From topics like business management, finances, and marketing to psychology and building confidence, business owners can absorb a wealth of knowledge from books, like the following recommendations:

You Are a Badass at Making Money by Jen Sincero


1 . You Are a Badass at Making Money by Jen Sincero

What if I told you increasing profitability was as easy as changing the way you think? Would you believe it? Studies show that, in fact, success reflects happiness, not the other way around. With candor and wit, success coach and motivational speaker Jen Sincero will captivate you while explaining how you, too, can break free from your own negative thoughts and tap into your full, innate, money-making potential in this follow-up to her bestseller, You Are a Badass.


2 .   We Are All Weird: The Rise of Tribes and the End of Normal by Seth Godin

2 . We Are All Weird: The Rise of Tribes and the End of Normal by Seth Godin

Catering to the masses is out. Catering to tribes is in, and with all of the technology available to business owners, it’s easier than ever to reach your target weirdos. Seth Godin, author of 19 international bestsellers, describes the change of tides and how to embrace it in this short but impactful book.


Influence: The Power of Persuasion by Robert B. Cialdini, P.h.D.

3 . Influence: The Power of Persuasion by Robert B. Cialdini, P.h.D.

The psychology of shopping has been a hot topic for a long time. From the color of prices in a retail advertisement to store atmospherics, understanding the thought process of the buyer is imperative to running a fruitful business. This read is a bestseller because it digs deep into the psychology of why and when people say yes to buying and how to use the information to your advantage.


Grit: The Power of Passion and Perseverance

4 . Grit: The Power of Passion and Perseverance by Angela Duckworth

As a business owner, you know it takes an immense amount of patience, persistence, and passion to start and successfully maintain said business. Maybe you’re not a natural-born talent or are having a hard time breaking through barriers, but in this New York Times bestseller, Angela Duckworth shows you how to overcome adversity and reach your goals.

Our Iceberg Is Melting: Changing and Succeeding Under Any Conditions by John Kotter


5 . Our Iceberg Is Melting: Changing and Succeeding Under Any Conditions by John Kotter

You know that cliché saying, the only thing that’s constant is change? Well, that definitely stands true in business, and to prosper it is imperative to keep up when times change. Another New York Times bestseller, this easy read walks you through the process of change from the view of a penguin colony that is losing its iceberg.



Don’t have time to crack open a book or power up the e-reader? No worries, 63% of successful people also listen to audiobooks on their way to work. But you don’t have to be limited to listening in the car—while cooking, in the shower, on the plane or train—there are many opportunities to multitask and increase your business prowess. And, good news—all of the books on our list plus many more inspiring and informative reads for business owners are available on audio.