You are likely to spend more time and money on pointless marketing pursuits if you don’t know who you should be selling to. Every marketing pitch needs to be assessed by your buying personas. Here are three ways that buyer personas save your spending.Read More
SHARING BUSINESS KNOWLEDGE WITH THE WILMINGTON COMMUNITY JUST FEELS RIGHT. FIND THE LATEST MARKETING RESOURCES, TIPS, AND TRICKS HERE.
Without an impactful, positive customer service experience- your company will lose a loyal customer base, decrease referrals and recommendations, and your online brand reputation will suffer. Here are three ways to determine if your staff are busting your bottom line.Read More
For every good idea, there are copycats. While at the moment you may feel frustrated, bamboozled, or just flat out annoyed we want to assure you that yes you- the original- got it right. The competition copying your idea is your validation. Here are five tips to keep your ace in the hole and overcome copycat syndrome:Read More
With 86% of US Consumers expecting companies to act on social and environment issues, it’s good to show how your business is involved in philanthropic activity. So, how is your business doing its part to give back to your community?
Here are seven simple ways you can improve your business and make an impact in your community not only in end-of year giving, but the entire year.Read More
Hurricane Florence dropped over 36 inches of rain in some locations, placed 759,013 people without power, caused an estimated $50 billion in damages and claimed 43 lives (USA Today). Rain poured for three days straight over eastern North Carolina causing historic flooding which prevented utility crews from restoring power for a week. Though soaked, exhausted and distraught- our community banded together before breaking down. These are just some of the stories from your neighbors and local businesses who went above and beyond to bring our coastal towns back to life.Read More
Your marketing strategy is your blueprint to reach consumers and turn them into customers. By finding new ways to improve the customer experience, you will ultimately increase your bottom line. Regardless of whether you are a mom and pop shop, service-based B2B Company, or a locally-owned retailer, these seven marketing practices can be applied to your business now.Read More
The landscape of downtown Wilmington is evolving. If you visited Wilmington six years ago, you would have found vacant lots where Wilmington’s new and most exciting development is happening. North Cape Fear River is the newest downtown development for Wilmington residents to appreciate the marine lifestyle in the Historic District.Read More
Your company website is a billboard, a brochure, a customer representative, and a sales representative all in one. It’s a marketing must-have that can help or hinder your business. So how can you easily pinpoint where to make improvements to your site? Get into the mind of your visitors. What do they really think of your site?Read More
Eaters research two areas before deciding on a dining destination, reviews and the menu. A menu is much more than words on a paper, it can convey many things: personality, level of care put into each dish, and the type of experience you aim to deliver to your guests. Transform your guest’s experience with these simple design ideas for your next menu.
Social media is one of the most effective ways to communicate directly with your potential customers. Ace your social media strategy and it will become one of the most valuable resources in your marketing toolbox. Avoid making these simple mistakes to increase your brand awareness and perception to the public.Read More
When you enter Tails, you immediately feel as though you’ve been transported into the 1920s. The Art Deco décor, impressive chandelier, and playful lounge seating welcome you to relax and sip on a signature cocktail in style.Read More
Are you turning away new opportunities because they seem too risky or afraid of failing? Here’s a quick pro-tip. Staff where you are most uncomfortable. We’ll help you discover what’s not moving your bottom line and pivot tomorrow.Read More
When was the last time you Googled your business? Did you notice that 5-star rating on the right side? Are you happy with it? Your brand credibility depends on this simple stat. 90% of consumers read online reviews before visiting a business. Here’s how to embrace the power of online reviews and leverage them to your business’s advantage.Read More
Did you know the fonts on your latest flyer, website, or restaurant’s menu affect the viewer’s perception of your company? Increase the effectiveness of your marketing materials with these 3 simple typography tips.Read More